How do you create engaging content? How can you make it unique from others?
Content marketing has become a vital part of every company’s strategy. Modern technology makes producing high-quality content, whether text, visual or interactive, more accessible. For instance, to build a successful blog or social media page, you must focus on creating original and engaging content.
To create engaging content, you need to start with a clear idea of your audience, what they care about, and what you can offer them. Once these things are figured out, you can begin crafting your message.
Creating engaging content is vital for your digital marketing campaigns.
Here is an infographic with six tips on creating more engaging content and motivating your audience to take action.
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Use Data and Images
Make it visual. When using electronic devices, many people dislike reading long blocks of text. They want something visually appealing to look at. This means using images, infographics, videos, etc., to get your point across.
If you’re a start-up or your brand is not famous, your audience will not be motivated to engage with your content.
It would help to find credible statistics and studies to support your content. You can further convert your statistics into beautiful and captivating infographics to appeal to those who don’t fancy numbers.
The statistics and studies you use will lend credibility to your content and, by extension, to your brand. Then your audience is likely to start trusting your content and your brand.
Images can help drive more visitors from a social media platform to your website, encourage social shares and brand interaction, and ultimately help you achieve your business goals. Use high-quality, high-res pictures. Make sure you use photos in your social media posts because images and videos make a big difference in an overcrowded social media feed. Content with relevant photos or videos gets more views than content without relevant images. They also perform well when used in a blog post.
Using the right visuals in your social media post helps create connections with your audience on social networks. Photos and videos are essential to creating content to help your business stand out and draw in an audience. When used effectively, different media can help drive more visitors to your website, promote sharing on social media and ultimately help drive business goals such as sales.
People on social media love engaging with quotes because they are ideal for people in our fast-paced digital world.
Quotes are bite-size, short, sweet and easy to consume. Use quotes as part of your content strategy to make your content more engaging on any social network. Find relevant quotes from celebrities, world leaders, industry influencers, etc.
Using quotes from thought leaders and influencers in your industry will help make your content more engaging. It might even make the influencers and thought leaders in your industry take notice of your content and help promote it in return!
Tell a Story
People love movies, TV shows, books, etc. There are always great stories, especially personal ones. These are precious content for your marketing efforts.
A personal story makes us relate to the topic on an emotional level. And in most cases, emotions – not logic – are what motivates your target audience to patronise your brand. It brings about the personal experience that yields the extra engagement to boost your social media presence.
The art of storytelling is the biggest challenge business owners encounter when creating engaging content. After completing your content, don’t forget to promote it through your email newsletter.
Use Sub-headings and Bullet Points
Use short sentences. If you have a lot of information to convey, break it down into smaller chunks. People tend to read shorter paragraphs than longer ones. The use of sub-headings and bullet points makes your content simple to scan.
Make your content simple for your readers to scan to get the gist. Please do not make them try to read through paragraph after paragraph of you going on and on about how great your brand is.
Go straight to the point. Sub-heading and bullet points are excellent in helping you bring out the gist of your content.
Follow the News and Trends
Where feasible, follow your local news and trends and use them to create your content.
Strive to make your content relevant and tasteful to your target audience. Be tactful if your content is on trending or sensitive issues so that you don’t offend anyone on a social media platform.
The more relevant your topic or social media content is to your community, the more they are inclined to engage with it.
Find and Use the Right Tools
Content creation is no child’s play. Regardless of the types of content you want to create, there are loads of tools for content creating, curating and marketing content to contacts on your email list.
Some tools are free. Others are not. Some software has a steep learning curve, and others do not. You must find and use the proper tools to create the type of content your audience needs.
Remember that you’re not creating content for content’s sake. Instead, you’re creating content to tell, educate and entertain your target audience.
So, being skilled in using your preferred tool(s) will simplify your life at the end of the day.
Bonus Tips on How to Create Engaging Content
Here are some additional best practices for creating engaging content.
Be Clear about Your Message
The first thing that people notice about any content is its clarity. They won’t care about anything else if they can’t understand what you are trying to say. So, make sure that your message is crystal clear from the outset.
Write for Humans First
Humans are social creatures, and they like to share information with others. If you want people to read your content, make it easy to find and accessible. But instead of writing to gain a high ranking in search engines, write for humans first. First, writing for humans is also essential when creating video content because all relevant content starts from the written word.
Focus on Quality over Quantity
Quality content will help you build trust with customers and prospects, while quantity content will only serve to dilute your message. You want to create content that people care about.
Include Calls to Action
Calls to action are an essential part of any marketing strategy. They help you get people to take action on what they’ve read or heard about your company. When you create content for your business, include calls to action at the end of each section.
Be Consistent with Style
Consistency is key to building trust and credibility in your brand. If you are inconsistent in presenting yourself online, people will not know what to expect from you. They may think that they are dealing with someone unreliable or untrustworthy.
Use a Visual Hierarchy
A visual hierarchy is used to help people understand how information should be presented. It lets you ensure that important information is seen first while less critical information is seen last.
Here are some links to articles on creating excellent content:
- 3 Ways to Use Social Media for Your Business
- 42 Ways of Engaging Your Audience on Social Media
- Five Ways to Generate Great Content
- 3 Simple Ways To Make Your Content Trustworthy.
- Using The Content Marketing Cycle In Your Business.
In conclusion, when writing content for your website, remember that it needs to be written for humans first. This means that you need to focus on quality rather than quantity and use a visual hierarchy to ensure that your content is easily digestible by visitors.
These are my best tips on making any piece of content more engaging. Do you have questions or need any clarification? Hit me up on Twitter at @ademolaabimbola or @mauconline. We can help you create or fine-tune your social media or content marketing strategy.
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