Creating engaging content is vital for your digital marketing campaigns.
Here is an infographic with six tips on how to create content that is more engaging and motivates your audience to take action.
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Use Data and Images
If you’re starting out or your brand is not popular your audience will not be motivated to engage with your content.
You need to find credible statistics and studies to back up your content. You can go a step further and convert your statistics into beautiful and captivating infographics to appeal to those who don’t fancy numbers.
The statistics and studies you use will lend credibility to your content and by extension to your brand. Then your audience is likely to start trusting your content and by extension, your brand.
People on social media love engaging with quotes because they are ideal for people in our fast-paced digital world.
Quotes are bite-size, short, sweet and easy to consume. Use quotes to make your content more engaging. Find relevant quotes from celebrities, world leaders, industry influencers, etc.
The use of quotes from thought leaders and influencers in your industry will help to make your content more engaging. It might even make the influencers and thought leaders in your industry take notice of your content and help to promote it in return!
Tell a Story
People love movies, TV shows, books, etc. because there are always great stories in there.
Stories make us relate to the topic on an emotional level. And in most cases, emotions – not logic – is what motivates your target audience to patronise your brand.
Use Sub-headings and Bullet Points
The use of sub-headings and bullet points make your content simple to scan.
Make your content simple for your readers to scan so they can get the gist. Do not make them try to read through paragraph after paragraph of you going on and on about how great your brand is.
Go straight to the point. Sub-heading and bullet points are excellent in helping you bring out the gist of your content.
Follow the News and Trends
Where feasible, follow the news and trends in your locality and use it to create your content.
Strive to make your content relevant and tasteful to your target audience. Be tactful if your content is on trending or sensitive issues so that you don’t offend anyone.
The more relevant your topic is to your community, the more they are inclined to engage with it.
Find and Use the Right Tools
Content creation is no child’s play. There are loads of tools for creating, curating and marketing content.
Some tools are free others are not. Some software has a steep learning curve, and others do not. You must find and use the proper tool to create the type of content your audience needs.
Remember that you’re not creating content for content sake. Instead, you’re creating content to tell, educate and entertain your target audience.
So, being skilled in the use of your preferred tool(s) will make your life a lot simpler at the end of the day.
Here are some links to articles on creating excellent content:
- 3 Ways to Use Social Media for Your Business
- 42 Ways of Engaging Your Audience on Social Media
- Five Ways to Generate Great Content
- 3 Simple Ways To Make Your Content Trustworthy.
- Using The Content Marketing Cycle In Your Business.
These are my best six tips on how to make your content more engaging. Do you have questions or need any clarification? Hit me up on Twitter @ademolaabimbola or @mauconline.