Ever heard the saying that there’s a thin line between love and hate? Well, that saying is true, especially with social selling. Here are six quick tips for social sale.
You need to exercise caution when trying to sell on social media because if you’ve seen too aggressive, your audience will tune out or worse yet hate your brand.
But, if you adhere to these 6 Quick Tips for Social Selling mentioned below, your audience will be more receptive and love your brand. So without wasting more time, here are my quick tips for social selling.
Goals
Like any other venture in life, with social media, you need to set goals by which you will measure your efforts. Your goals need to be meaningful and measurable.
For instance, how many followers do you want to attract, how many of your followers do you want to engage with daily and so on?
Without setting goals for your social media marketing, you are in trouble. But by setting the right intentions, you can measure your efforts and make needed adjustments when necessary.
Engage
Selling on social media is not about broadcasting your message to a million followers, hoping your message will resonate with someone.
Instead, it is more about one-on-one communication between you and your audience. Engage with your audience on a micro-level about your audience’s individual needs and how your product or service can meet that need.
Authenticity
The last place you want to pretend is on social media because sooner rather than later people will know the truth. So be original and be yourself.
Don’t pretend to be a Fortune 100 company when you’re not. Despite what you might think, honesty is still the best policy in the business.
The more honest you are, the easier it will be to build trust and business relationships on social media.
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Add Value
Don’t come on social media to sell. Yes, you heard me, right! Your presence on social media is to add value to your online community.
Don’t come to social media to blast messages about your business. No one gives a damn about you or your business.
So listen to your audience, research into their needs. Then you will be in a better position to present your product or service in such a way that it adds value to the lives of your customers.
By so doing, your product or service will be better received. Please, for heaven’s sake, stop blasting your messages on BB, WhatsApp etc. because you have the person PIN or number.
That’s an abuse of whatever platform you use. Think instead of how you can add value.
Listen
Social media is a great tool that you can use to get information about your industry, competitors, future trends, customers’ pain points and your brand positioning.
So do more of listening than talking, and you’ll discover a wealth of information in your online community.
Trust
Where there is no trust, there is no relationship. So focus on building your reputation as a trustworthy business with your online community.
Let your fans and followers see that you are a real professional that cares about them and that you’re not in business to make a quick buck.
You must maintain a high standard of professionalism with your customers and online community. Remember that a “good name is better than riches”.
Remember that it’s called social media for a reason. People come to social media to connect with friends and family and to socialise.
They are not on social media to buy whatever it is you’re selling. So please use these six quick tips about social selling and let me know how they work out for your business.
Over to you
These are my six quick tips for social selling. Do you have any other suggestions for social selling that I didn’t mention? I’d love to hear from you.
Leave your feedback in the comment section below. Catch you later.
