Do you sometimes feel stuck in a rut with regards to your social media marketing?
Whenever I’m in a slump with regards to social media marketing and how hard it can sometimes get to find any meaningful return on investments (ROI) from my online presence and from posting and interacting night and day on Facebook, LinkedIn Twitter, Instagram and so on I look to quotes from these top social media influencers.
Doing a search on Google or any of the other search engines for quotes about social media marketing will often return a tonne of quotes from top social media influencers like Jay Baer, Kim Garst, Scott Cook, Guy Kawasaki, Erik Qualman, Seth Godin, Ann Handley, Mari Smith and so on.
These quotes help to redirect me to focus on the things that are truly important with regards to social media marketing and content marketing in general.
Since social media is the new word of mouth, when posting and engaging on Facebook, Twitter and Instagram for instance, it is easy to get caught up in focusing on vanity metrics such as likes rather than metrics that will result in real social currency.
However, from some of the quotes by these top social media influencers, you will see that it is more important to focus on engaging with your online community that is made up of human beings. A community your current customers and potential customers. One that looks to you to provide them with accurate content.
Success in social media is a community effort regardless of whether that community exists on social platforms like Tumblr or Pinterest.
Your efforts on social media and online marketing, in general, should be centred around providing your community with not only excellent content but better quality content than what your competitors are offering. Content that will inspire better productivity among members of your online community.
One of the ways you can create better quality content is by asking your community members the right questions that can help you discover their real pain points.
Here are 50 inspiring quotes from top social media influencers that you can use to shape your social media marketing strategy.
Influencers can be described as content creators with a built-in distribution channel. This means that they have a loyal following that spans across many channels, from their blog to various social platforms.
When an influencer shares social media posts, his or her followers listen, and sometimes influencers share content in the form of quotes, and sometimes these quotes have the power to effect transformation in the lives of others.These quotes will help you to focus on the things that are important in social media marketing. Click To Tweet
It is especially crucial for influencers because to drive sales; people need to trust the influencers and their recommendations.
According to this article, this authoritative position is further strengthened by a game of sheer numbers: a large number of followers, shares, and likes will provide viewers with a form of social proof. One influencer may have a bigger audience than the other, but the one that is a better fit for the specific target audience you’re trying to reach will ultimately help you further. Using social media influencers as a marketing tactic is a popular and effective method to reach a broad audience and increase brand awareness.
According to Success.com generally, influencers posses the following traits:
- Influencers are givers.
- Influencers are curious about the next big thing.
- Influencers build a big vision over time.
- Influencers experiment to find their goals.
- Influencers collaborate with other influencers.
- Influencers aren’t afraid to pivot their ideas or career.
They also note that it is essential for you to surround yourself with people whose positive traits amplify your own.
These days, brands have come to appreciate the importance of influencers in promoting their products or services. While 84 per cent of marketers believe influencer partnerships are productive, the level of success for any campaign relies heavily on the quality of the influencer, and you need to do your research to find the content creators capable of elevating your brand.
According to this article, a McKinsey study found that word-of-mouth influence doubles the sales of paid advertising and boosts the customer retention rate by 37%. The post notes another statistic from Forbes magazine states that: “data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.
According to a poll, 59% of marketers are planning to increase their influencer marketing budgets over the next 12 months.
Some of these social media influencers are bloggers, small business owners, owners of successful companies and other online business ventures. Therefore, when it comes to social media marketing, they know what they’re saying.
As it says here, hopefully, these quotes will, “at the very least, make us think a smidge differently about achieving our career (and life) goals.”
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Would you like to have an infographic of all these quotes? Do you think an infographic will be a great vehicle to lead people to see these quotes and inspire them to a higher level in their online marketing? Let me know what you think.
My take on the above quote: Don’t rely entirely on automation tools and bots. Be human and friendly with members of your online community.
My take on the above quote: You have to have a strategic plan and set measurable goals.
My take on the above quote: Don’t create content for content sake. Your content must have a specific purpose.
My take on the above quote: Your business has a presence on social media is no longer an option. It is a must. You have to be strategic about it.
My take on the above quote: As a business/brand, honesty and transparency with your community on social media is still the best policy.
My take on the above quote: Don’t make your tweets and posts on social media always about your product or service. Share content that will be informative, educative and entertaining to your fans and followers.
My take on the above quote: It is better for you to have ten fans/followers whom you can influence than to have 10,000 that you can’t affect.
My take on the above quote: Create content that can inspire a conversation within your community
My take on the above quote: It only takes a single bad review of your brand online to ruin the reputation of your brand.
My take on the above quote: Use social media as a tool to interact with your community, industry and society at large. The knowledge you gain can help you grow your business.
My take on the above quote: Social media does not replace but instead compliments various areas of your business.
My take on the above quote: Use your presence on social media to invest in growing your community. Investing in your community will eventually pay off in your business.
My take on the above quote: Big companies can use social media to gain insights on their customers and communities and use the idea they learn to innovate and improve their business as fast as their small business counterparts.
My take on the above quote: Focus on studying your communities and your customers rather than the technology behind social media.
My take on the above quote: Don’t focus your attention on your content going viral. Instead, focus on your content, providing value to your consumers that will eventually translate into a sale.
My take on the above quote: Use social media to inform, educate and entertain your communities rather than to broadcast information only about you.
My take on the above quote: On Twitter and social media generally, friend/follow persons you are genuinely interested in engaging with their content. And only allow persons who are genuinely interested in participating with your content in your communities.
My take on the above quote: Be cautious of what you post or tweet. Social media never forgets.
My take on the above quote: Think before you tweet or post on social media.
My take on the above quote: Use your presence on social media to tell stories and make your customers the hero of your story.
My take on the above quote: Instead of always posting about how great your brand is, keep quiet and listen to conversations centred around your brand or industry and make meaningful contributions to the discussion when appropriate. Only post when you have something valuable to say don’t post for posting sake.
My take on the above quote: It’s not always about you. Make your clients the centre of your story. Make your consumers feel that their opinions are essential to the success of your brand.
My take on the above quote: Recommendations for your brand by a trusted friend to your client is more valuable than any marketing or advertising campaign. It shows the need for your brand to be active on social media to shape the perception of your target audience about your brand.
My take on the above quote: This shows the need for your brand to engage more in social listening activities rather than blasting post after post about your brand that does not resonate with your target audience.
My take on the above quote: Focus on engaging with your target audience on social media rather than selling to them. Social media is an engagement platform first and foremost.
My take on the above quote: This is important for business owners to understand. People go on social media to share their experiences. So brands need to be on social media to monitor the experiences being shared by your consumers about your brand. Listening on social media is more important than posting.
My take on the above quote: Brands need to play a proactive role in social media. It’s not sufficient to create a social media profile; you need to be actively engaging with your target audience on social media and providing your consumers with content that is informative, educative and entertaining.
My take on the above quote: Your consumers should be at the centre of your social media marketing strategy. They are the ones to dictate how your brand performs on social media.
My take on the above quote: Every tweet and post you make is a reflection of you as a person and your brand as a business entity. Be careful what you post.
My take on the above quote: Use social media as a tool for your brand to interact with your consumers one-on-one.
My take on the above quote: Social media should not be an afterthought in your overall integrated marketing communications. Instead, it should occupy centre stage.
My take on the above quote: Brands need to be open and transparent with their target audience on social media. No need for pretence. Let your audience see the real you, quirks and all.
My take on the above quote: Your presence on social media is meant to challenge your brand to improve and be innovative.
My take on the above quote: Your presence on social media is for positive things. Compliment, inspire and motivate your audience. Your brand should be a force for good and not evil.
My take on the above quote: Don’t create content for content sake. Design your content for a specific target audience to yield a particular and measurable result.
My take on the above quote: Social media is meant for brands to showcase a positive side of them that is not always visible to their consumers.
My take on the above quote: Tap into the creative power of your followers on social media and let them help you shape the direction in which your brand should innovate.
My take on the above quote: Honesty and authenticity should be the guiding principle of your brand’s presence on social media.
My take on the above quote: Have a long-term approach to your presence on social media. Don’t expect to be an overnight sensation.
My take on the above quote: Don’t waste time procrastinating on how you want to get it “perfect” on social. Dive in and innovate as you go along.
My take on the above quote: Let your followers get the inside scope first before anyone else. Give them the front row seat when you have relevant information to divulge.
My take on the above quote: Social media is critical to boosting the reach and engagement of your content.
My take on the above quote: Your brand does not need to be on all social media platforms. Select the ones where your target audience hangs out the most and focus on them. Two or three platforms is sufficient. Don’t spread yourself too thin.
My take on the above quote: You need to win the minds of your followers for them to become willing advocates of your brand to their network of friends.
My take on the above quote: Don’t be stingy when it comes to creating content. Be willing to invest the time and resources it takes to create great content. There is no more extended room for mediocre content on social media.
My take on the above quote: Spend time building your network on social media. Soon your network will become your net worth.
My take on the above quote: If you’re looking for ideas, inspiration, motivation, new opportunities, new clients, and so on, you will find them on social media.
My take on the above quote: If your audience trusts the content that you provide, that means they believe your brand, and as such, you need to be careful not to betray their trust.
My take on the above quote: Be in the present and use social media as tools to reach your target audience in real-time.
My take on the above quote: Social media can be addictive. You need to have the self-discipline to ensure that social media doesn’t steal your time from doing other important tasks.
Which quote is your favourite? Did I forget to include your favourite social media quote? Do you have a new or relevant quote to add? Let me know in the comment section below. And if you enjoyed this post, please share it with your friends!