Quotes from Top Social Media Influencers

Do you sometimes feel stuck in a rut regarding your social media marketing? These quotes from top social media influencers below will help you out.

Whenever I’m in a slump regarding social media marketing and how hard it can sometimes get to find any meaningful return on investments (ROI) from my online presence and from posting and interacting night and day on Facebook, LinkedIn Twitter, Instagram and so on I look to quotes from these top social media influencers.

Searching on Google or any of the other search engines for quotes about social media marketing will often return a tonne of quotes from top social media influencers like Jay Baer, Kim Garst, Scott Cook, Guy Kawasaki, Erik Qualman, Seth Godin, Ann Handley, Mari Smith and so on.

These quotes help to redirect me to focus on the things that are important regarding social media marketing and content marketing.

Since social media is the new word of mouth, when posting and engaging on Facebook, Twitter and Instagram for instance, it is easy to get caught up in focusing on vanity metrics such as likes rather than metrics that will cause real social currency.

However, from some quotes by these top social media influencers, you see that it is more important to focus on engaging with your online community that comprises humans. A community your current customers and potential customers. One that looks to you to provide them with accurate content.

Success in social media is a community effort regardless of whether that community exists on social platforms like Tumblr or Pinterest.

Centre your efforts on social media and online marketing around providing your community with not only excellent content but better quality content than what your competitors are offering. Content that will inspire better productivity among members of your online community.

One way you can create better quality content is by asking your community members the right questions that can help you discover their real pain points.

Here are 50 inspiring quotes from top social media influencers that you can use to shape your social media marketing strategy.

We can describe influencers as content creators with a built-in distribution channel. This means they have a loyal following that spans across many channels, from their blog to various social platforms.

When an influencer shares social media posts, his or her followers listen, and sometimes influencers share content in the form of quotes, and sometimes these quotes have the power to effect a transformation in the lives of others.

These quotes will help you focus on the things important in social media marketing. Click To Tweet

It is especially crucial for influencers because to drive sales; people need to trust the influencers and their recommendations.

According to this article, this authoritative position is further strengthened by a game of sheer numbers: many followers, shares, and likes will provide viewers with a form of social proof. One influencer may have a bigger audience than the other, but the one that is a better fit for the specific target audience you’re trying to reach will ultimately help you further. Using social media influencers as a marketing tactic is a popular and effective method to reach a broad audience and increase brand awareness.

Influencers possess the following traits:

Influencers are givers.
Influencers are curious about the next big thing.
Influencers build a big vision over time.
Influencers experiment to find their goals.
Influencers collaborate with other influencers.
Influencers aren’t afraid to pivot their ideas or careers.

They also note that it is essential for you to surround yourself with people whose positive traits amplify your own.

These days, brands appreciate the importance of influencers in promoting their products or services. While 84% of marketers believe influencer partnerships are productive, the level of success for any campaign relies heavily on the quality of the influencer, and you need to do your research to find the content creators capable of elevating your brand.

A McKinsey study found that word-of-mouth influence doubles the sales of paid advertising and boosts the customer retention rate by 37%. Statistic from Forbes magazine states that: “data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.

According to a poll, 59% of marketers are planning to increase their influencer marketing budgets over the next 12 months.

Some of these social media influencers are bloggers, small business owners, owners of successful companies and other online business ventures. Therefore, with social media marketing, they know what they’re saying.

As it says here, hopefully, these quotes will, “at the very least, make us think a smidge differently about achieving our career (and life) goals.”

Quotes from Top Social Media Influencers

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Would you like to have an infographic of all these quotes? Do you think an infographic will be a great vehicle to lead people to see these quotes and inspire them to a higher level in their online marketing? Let me know what you think.

“Put some actual ‘social’ into this professional social media.” ~ Glenn Hansen

My take on the above quote: Don’t rely entirely on automation tools and bots. Be human and friendly with members of your online community.

“Messing about on social media all day is not social selling.” ~ Timothy (Tim) Hughes

My take on the above quote: You have to have a strategic plan and set measurable goals.

“Content must always provoke a reaction whether it’s a smile, laughter, an opposing point of view.” ~ Peter Springett

My take on the above quote: Don’t create content for content sake. Your content must have a specific purpose.

“We don’t have a choice whether we do social media; the question is how well we do it.” ~ Erik Qualman

My take on the above quote: Your business has a presence on social media is no longer an option. It is a must. You have to be strategic about it.

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” ~ Paul Gillin

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My take on the above quote: As a business/brand, honesty and transparency with your community on social media is still the best policy.

“Social media is about people! Not about your business. Provide for the people and the people will provide for you.” ~ Matt Goulart

My take on the above quote: Don’t make your tweets and posts on social media always about your product or service. Share content that will be informative, educative and entertaining to your fans and followers.

“Please Repeat: Influence is NOT Popularity.” ~ Brian Solis

My take on the above quote: It is better for you to have ten fans/followers whom you can influence than to have 10,000 that you can’t affect.

“If content is king, then conversion is queen.” ~ John Munsell

My take on the above quote: Create content that can inspire a conversation within your community

“If you make customers unhappy in the physical world, they might tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” ~ Jeff Bezos

My take on the above quote: It only takes a single bad review of your brand online to ruin the reputation of your brand.

“I use social media as an idea generator, trend mapper and strategic compass for all our online business venture.” ~ Paul Barron

My take on the above quote: Use social media as a tool to interact with your community, industry and society at large. The knowledge you gain can help you grow your business.

“Social media replaces nothing, but compliments everything.” ~ Neal Schaffer

My take on the above quote: Social media does not replace but instead compliments various areas of your business.

“You can never go wrong by investing in communities and the human beings within them.” ~ Pam Moore

My take on the above quote: Use your presence on social media to invest in growing your community. Investing in your community will eventually pay off in your business.

“Social media allows big companies to act small again.” ~ Jay Baer

My take on the above quote: Big companies can use social media to gain insights on their customers and communities and use the idea they learn to innovate and improve their business as fast as their small business counterparts.

“Social media is about sociology and psychology more than technology.” ~ Brian Solis

My take on the above quote: Focus on studying your communities and your customers rather than the technology behind social media.

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” ~ Lori Taylor

My take on the above quote: Don’t focus your attention on your content going viral. Instead, focus on your content, providing value to your consumers that will eventually translate into a sale.

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“Brands that use social media as a broadcast system will end up feeling pretty lonely.” ~ Kim Garst

My take on the above quote: Use social media to inform, educate and entertain your communities rather than to broadcast information only about you.

“Everybody starts out with nobody listening to them and nobody to listen to. How and who you add will determine what Twitter will become for you.” ~ Laura Fitton

My take on the above quote: On Twitter and social media generally, friend/follow persons you are genuinely interested in engaging with their content. And only allow persons who are genuinely interested in participating with your content in your communities.

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” ~ Erin Bury

My take on the above quote: Be cautious of what you post or tweet. Social media never forgets.

“You’re responsible for everything you post and everything you post will be a reflection of you.” ~ Germany Kent

My take on the above quote: Think before you tweet or post on social media.

“Marketing is no longer about the stuff you make, but about the stories, you tell.” ~ Seth Godin

My take on the above quote: Use your presence on social media to tell stories and make your customers the hero of your story.

“Listening is one of the most important things a brand can do online. If your brand is just broadcasting its own agenda, it isn’t truly engaging in a conversation.” ~ Jeremy Goldman

My take on the above quote: Instead of always posting about how great your brand is, keep quiet and listen to conversations centred around your brand or industry and make meaningful contributions to the discussion when appropriate. Only post when you have something valuable to say don’t post for posting sake.

“Engage, enlighten, encourage and especially, just be yourself! Social media is a community effort; everyone is an asset.” ~ Susan Cooper

My take on the above quote: It’s not always about you. Make your clients the centre of your story. Make your consumers feel that their opinions are essential to the success of your brand.

“Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message.” ~ Mark Zuckerberg

My take on the above quote: Recommendations for your brand by a trusted friend to your client is more valuable than any marketing or advertising campaign. It shows the need for your brand to be active on social media to shape the perception of your target audience about your brand.

“Social media is not a media. The key is to listen, engage, and build relationships.” ~ David Alston

My take on the above quote: This shows the need for your brand to engage more in social listening activities rather than blasting post after post about your brand that does not resonate with your target audience.

“Engage rather than sell … Work as a co-creator, not a marketer.” ~ Tom H. C. Anderson

My take on the above quote: Focus on engaging with your target audience on social media rather than selling to them. Social media is an engagement platform first and foremost.

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“Social networks aren’t about Web sites. They’re about experiences.” ~ Mike DiLorenzo

My take on the above quote: This is important for business owners to understand. People go on social media to share their experiences. So brands need to be on social media to monitor the experiences being shared by your consumers about your brand. Listening on social media is more important than posting.

“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” ~ Seth Godin

My take on the above quote: Brands need to play a proactive role in social media. It’s not sufficient to create a social media profile; you need to be actively engaging with your target audience on social media and providing your consumers with content that is informative, educative and entertaining.

“Our head of social media is the customer.” ~ McDonald’s

My take on the above quote: Your consumers should be at the centre of your social media marketing strategy. They are the ones to dictate how your brand performs on social media.

My take on the above quote: Every tweet and post you make is a reflection of you as a person and your brand as a business entity. Be careful what you post.

“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” ~ Bryan Weiner

My take on the above quote: Use social media as a tool for your brand to interact with your consumers one-on-one.

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” ~ Ryan Lilly

My take on the above quote: Social media should not be an afterthought in your overall integrated marketing communications. Instead, it should occupy centre stage.

“Be bold, be daring, be vibrant, be YOU!” ~ Rebekah Radice

My take on the above quote: Brands need to be open and transparent with their target audience on social media. No need for pretence. Let your audience see the real you, quirks and all.

“Our social tools are not an improvement to modern society; they are a challenge to it.” ~ Clay Shirky

My take on the above quote: Your presence on social media is meant to challenge your brand to improve and be innovative.

“Make friends not enemies. Compliment do not criticize. Like.” ~ David Chiles

My take on the above quote: Your presence on social media is for positive things. Compliment, inspire and motivate your audience. Your brand should be a force for good and not evil.

“Good content always has an objective; it’s created with intent. It, therefore, carries triggers to action.” ~ Ann Handley

My take on the above quote: Don’t create content for content sake. Design your content for a specific target audience to yield a particular and measurable result.

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“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” ~ Erik Qualman

My take on the above quote: Social media is meant for brands to showcase a positive side of them that is not always visible to their consumers.

“The creative power of the crowd is just so much bigger than ours.” ~ Lars Silberbauer

My take on the above quote: Tap into the creative power of your followers on social media and let them help you shape the direction in which your brand should innovate.

“Being authentic to your brand and being honest to your values is an important aspect to finding your voice. ~ Lauren Laverne

My take on the above quote: Honesty and authenticity should be the guiding principle of your brand’s presence on social media.

“Building a brand on social media takes time.” ~ Rebekah Radice

My take on the above quote: Have a long-term approach to your presence on social media. Don’t expect to be an overnight sensation.

“Stop wishing, dreaming, and writing down social media goals. Get busy executing!” ~ Rebekah Radice

My take on the above quote: Don’t waste time procrastinating on how you want to get it “perfect” on social. Dive in and innovate as you go along.

“Social media is the first outlet we turn to when we want to release important information” ~ Alison Baker

My take on the above quote: Let your followers get the inside scope first before anyone else. Give them the front row seat when you have relevant information to divulge.

“Content is fire. Social media is gasoline.” ~ Ryan Khan

My take on the above quote: Social media is critical to boosting the reach and engagement of your content.

“Not all social media platforms are ideal for businesses. Select carefully the ones you should be spending time on.” ~ Melonie Dodaro

My take on the above quote: Your brand does not need to be on all social media platforms. Select the ones where your target audience hangs out the most and focus on them. Two or three platforms is sufficient. Don’t spread yourself too thin.

“The goal of social media is to turn customers into a volunteer marketing army.” ~ Jay Baer

My take on the above quote: You need to win the minds of your followers for them to become willing advocates of your brand to their network of friends.

“The key to engaging content? Think bigger, bolder and braver.” ~ Ann Handley

My take on the above quote: Don’t be stingy when it comes to creating content. Be willing to invest the time and resources it takes to create great content. There is no more extended room for mediocre content on social media.

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“Everyone should build their network before they need it.” ~ Dave Delaney

My take on the above quote: Spend time building your network on social media. Soon your network will become your net worth.

“Nowadays, social media is the easiest place to go to find something.” ~ David Nail

My take on the above quote: If you’re looking for ideas, inspiration, motivation, new opportunities, new clients, and so on, you will find them on social media.

“The trust your fans and followers feel toward your content translates into trust for your brand.” ~ Rebekah Radice

My take on the above quote: If your audience trusts the content that you provide, that means they believe your brand, and as such, you need to be careful not to betray their trust.

“Social media are tools. Real-time is a mindset.” ~ David Meerman Scott

My take on the above quote: Be in the present and use social media as tools to reach your target audience in real-time.

“It takes discipline not to let social media steal your time.” ~ Alexis Ohanian

My take on the above quote: Social media can be addictive. You need to have the self-discipline to ensure that social media doesn’t steal your time from doing other important tasks.

Conclusion

From the above quotes, we can see the importance of social media compared with other aspects of digital marketing like email, etc. I encourage you to consider the above compilation a source of inspirational quotes for your social media marketing activities.

Which quote is your favourite? Did I forget to include your favourite social media quote? Do you have a new or relevant quote to add? And if you enjoyed this post, please share it with your friends!

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Quotes from Top Social Media Influencers

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