5 Ways to Develop New Customer Opportunities

As a business owner, you must be aware that one of the hardest tasks is getting new customers.

Here are five ways to develop your new customer opportunities.

Gather Testimonials

Gathering testimonials is one of the most powerful ways to influence new prospects about the value of doing business with you. It’s better to have strangers singing your praise than you.

You can feature your customer testimonials on your website, newsletter, brochure, flyers and so on. Your sales team can also use these testimonials in presentations to introduce your business to prospective customers.

Ask for Referrals

Among your existing clients lies some of your greatest fans! Ask your best customers to refer you to potential clients. Since they are already crazy about your product/service, they would have no qualms about recommending you to their friends/associates.

Supporting a local charity/NGO will deepen your relationships with current customers. It will help build trust with new customers. Click To Tweet

Build Partnerships

Connect with other businesses in related industries or your industry. Work together to promote both of your products or services. Your partners can help promote your product/service to their customers and vice-versa. In most cases, it’s a win-win situation!

Supporting Local Charities/NGO’s

You can pick a particular charity and sponsor their activities through proceeds from your business. Supporting a local charity/NGO will deepen your relationships with current customers. It will help build trust with new customers.

Networking

Joining a networking group is another excellent way to build your business. It helps you gain visibility and meet business owners and prospective customers. You can learn how your colleagues are coping in the current economy. You may meet others who might want to partner with you.

Bonus Tips

Apply Pareto’s Law

Spend 80% of your time each day focusing on finding new customers. It will help you uncover new customer opportunities that you have overlooked.

Excellent Customer Experience

Provide a stellar customer experience to all your customers. Customers will, in turn, share their experience with friends. It will draw their friends to your business.

Follow Up

Follow up any potential interest that anyone shows in your business. Even if the person doesn’t become your customers right away, they might come in the future. However, don’t overdo it and become an irritant. It will yield the opposite result.

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Wrapping Up

Is your business facing challenges in this economy? I can help you with digital marketing solutions to make you more successful. Feel free to contact me. I will be glad to help! I wish you the best in your efforts to develop new customer opportunities.

Do you know of any other ways to develop new customer opportunities that I left out? Feel free to share your thoughts below.

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