These past few months have been fascinating what with all the changes taking place on social networks and its effect on businesses.
If you’re still wondering how to implement an effective social media campaign, do not to worry. I have summarised below five simple steps to creating an effective social media campaign.
Listen
The first thing you need to do is to listen to what your target audience is currently talking about on social media with regards to your brand, business or industry.
Careful listening to online conversations about your brand or industry will provide you with valuable insights into who are your existing and potential customers and what makes them tick.
Goal
As with most things in life, before you venture into it, you have to have a purpose. Not just any type of goal, but a smart goal.
A smart goal is a goal that you can achieve within a specific time frame, taking into account your available resources. It must be a goal that can be easily measured.
For instance, in addition to increasing the number of your fans/followers, you can also consider increasing the number of people seeing, liking, commenting and sharing your posts.
Whatever your goal on social media is, it is crucial that it aligns with the overall vision and mission of your business.
Strategy
Social media is not a fad; it is here to stay. Therefore you need to have a long term strategy in place on how to integrate social media into your other marketing efforts.
Your plan has to look at the ‘big picture’ with regards to your ultimate business vision and mission. And it is best to have a strategy that integrates both your online and offline marketing activities.
Tactics
Regarding the actual implementation of your strategy, ask yourself: What social network are my customers using? What kind of posts appreciate? Answers to questions like these will help you implement the right tactics.
Measurement
As stated earlier, whatever your goal is on social media, you need to identify how you’re going to measure it. Whichever metric you choose to use to measure your performance has to be relevant to your overall business mission and vision.
These are the five simple steps you need to take to create an effective social media campaign. Social media is fundamentally simple, but its ever-changing subtleties and finer points take years to master.
So if all this sounds too daunting for you, then, you need to seek advice from a social media consultant.
Have any questions or comments on this? Share it in the comments below.
