These past few months have been fascinating, what with all the changes taking place on social networks and its effect on businesses. Let’s look at how to create an active social media marketing campaign.
If you’re still wondering how to implement an active social media campaign, do not to worry. I have summarised below five simple steps to creating an aggressive social media campaign.
The 5 Steps to Creating Social Media Campaigns
Listen
The first thing you need to do is to listen to what your target audience is saying about your brand, business or industry on social media.
Careful listening to online conversations about your brand or industry will provide you with valuable insights into who are your existing and potential customers and what makes them tick.
Goal
As with most things in life, before you venture into it, have a purpose. Not just any goal, but a SMART goal.
A smart goal is a goal that you can achieve within a specific time frame, taking into account your available resources. It must be a goal that is measurable.
For instance, besides increasing the number of your fans/followers, you can also consider increasing the number of people seeing, liking, commenting and sharing your posts.
Whatever your goal on social media is, it must align with the overall vision and mission of your business.
Strategy
Social media is not a fad; it is here to stay. Therefore, you need to have a long-term strategy in place on how to integrate social media into your other marketing efforts.
Your plan has to look at the ‘big picture’ regarding your ultimate business vision and mission. And it is best to have a strategy that integrates both your online and offline marketing activities.
Tactics
Regarding the actual implementation of your strategy, ask yourself: What social network (Facebook, Twitter, LinkedIn) are my customers using? What posts do they appreciate? Answers to questions like these will help you implement the right tactics.
Measurement
As stated earlier, whatever your goal is on social media, you need to identify how you’re going to measure it. Whichever metric you use to measure your performance must apply to your overall business mission and vision.
These are the five simple steps you need to take to create an active social media campaign. Social media is simple, but its ever-changing subtleties and finer points take years to master.
So if all these sound too daunting for you, then you need to seek advice from a social media consultant.
Have questions on this? Share it below.
