Are you one of those that have jumped on the social media marketing bandwagon to promote your business? Are you following the rules of social media engagement?
You expected social media to boost your sales, improve customer relations, right? Or you thought social media would help you manage your online reputation and reduce every bit of overhead you have?
Business owners and brands and sometimes forget that social media is not just a two-way communication between Brand and the customer.
Social media is a multi-medium. It lets your existing customers have conversations with your potential customers.
Potential customers prefer to learn more about your brand from existing customers, not adverts. Social media is the perfect platform for this to take place. Since social media a relationship-driven multi-medium.
There are five basic rules of social media engagement that you need to respect. The rules are:
- Relationships Come Before Sales
- You go to the Community; The Community Doesn’t Come to You
- Communities are grown, not built
- Don’t try to replace the community
- Content is king
Relationships Come Before Sales
Building relationships take time. Building trust takes time. Social media impacts your sales after you have built a strong relationship with your customer.
This relationship helps them to become more loyal advocates. These loyal advocates will refer their friends and family to you.Potential customers prefer to learn more about your brand from existing customers, not adverts. Social media is the perfect platform for this to take place. Click To Tweet
You Go to the Community; The Community Doesn’t Come to You
Don’t wait for your customers to come to you. Instead, go to them. If your target market is using Facebook, join Facebook! If they are on Twitter or LinkedIn, Pinterest, Instagram, join those too.
Communities Are Grown, Not Built
Once you’ve got your social presence set up, go out there and talk to people. Get to know them and start building relationships.
Don’t expect that you’ve set up an account on Facebook or Twitter, so they should begin to flock to you. You still have to put in some effort.
Make some noise. Make friends. Show your friends and your community what you can offer them.
Don’t Try to Replace the Community
Don’t try to re-invent the wheel. Don’t build your customised online communities from scratch to compete with Facebook, etc.
Instead, concentrate on adding value to these existing social networks through your brand’s presence.
Content Is King
On the world wide web, content is king! Content is anything from articles, blog posts, infographics, photos, tutorials, videos, podcasts, reviews, etc.
If regular content production isn’t part of your social media strategy, it will fail. If this sounds overwhelming, then outsource your social media marketing, then you can focus on running your business.
But it applies to your customers’ demographics that you continue producing content and that it is regular.
Because once you stop producing content, you stop participating in social media, and relationships whither and your business suffers.
Here is an infographic that you can keep to remind you of these rules.
If social media marketing isn’t working for you, ask yourself if you are breaking any of these rules. An honest self-assessment will help you find a solution.
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Updated January 2019