Last time I showed you a brief video highlighting five reasons search engine optimisation is the most reliable link to success in your integrated marketing campaign. Alongside SEO, PPC advertising is another tool in your digital marketing arsenal that you can use to grow your business.
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What is PPC Advertising?
It enables you to run your ads online and how much you will pay depends on how many people clicked on your ad. There are many PPC platforms available today such as Google Ads, Bing Ads, and Facebook ads.
PPC advertising is not something you should underestimate. Some brands have lost vast chunks of their advertising budget because of inexperience. Click To TweetThe 5 Facts About PPC Advertising
It Is the Most Cost-effective Form of Advertising.
You only pay when someone clicks. According to this, what makes PPC effective is 50% of traffic converts better than organic traffic. Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Craig McConnel)
It Takes Effect Immediately.
It can propel your brand to the first page of Google search results. Study shows that being on the top page of Google gets at least 33% of the search traffic.
As mentioned here PPC marketing campaign is a system of advertising links published on search engines like Google and different other (logical) websites and portals that enable such services.
PPC advertising will display your advertising links at many portals and websites that enable context marketing.
It Can Target a Specific Geographical Region or Demographic.
GDN (Google Display Network) reaches 90% of Internet users worldwide, 65% of whom they reach every single day. Through PPC advertising most individuals will have their gender read by the accuracy of 85%. And PPC campaigns optimised for local have an equally impressive ROI when the ads are either relevant to searcher’s physical location or to a location of interest. And when people search on Google, 36% of their searches are based on location.
PPC Ads Can Undergo Tests and the Results Measured for Effectiveness.
According to this article, on the Google Display Network, every 0.1% increase in CTR yields a 20% decrease in CPC! Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact. And an article notes that 40% of brands want to increase their PPC budget, showing that this is an effective and lucrative tool for marketers.
It allows you to reach your target consumer at the right time with the right ad.
Also, Google AdWords effectiveness statistics show that more than half of smartphone users have discovered a new product or company when performing a search on their mobile device. Ad clicks on Google-owned properties have jumped by 62% compared to the same period last year and by 10% over the previous quarter.
Conclusion
PPC advertising is not something you should underestimate. Some brands have lost vast chunks of their advertising budget because of inexperience.
By choosing the right PPC network and by properly utilising the tools and resources available, advertisers can develop and implement a successful ad strategy.
For best results in your integrated marketing campaigns, use PPC and SEO together. Outsource your PPC advertising to a professional digital marketing agency in Nigeria like Mauco Enterprises.
