5 Facts about PPC Advertising That Will Improve Your Business

Many times on this blog, I have provided reasons as a business owner, you should consider search engine optimisation as the most reliable link to success in your integrated marketing campaign.

Alongside SEO, PPC advertising is another tool in your digital marketing toolkit you can use to grow your business.

What is PPC Advertising?

PPC advertising enables you to run your ads online and reach your desired audience. How much you will pay depends on how many people clicked on your ad. Many PPC platforms are available today, such as Google Ads, Bing Ads, and Facebook ads. They can be as text, image, or video.

Don’t be fooled; Google is an advertising machine. It offers all these great resources (Google Docs, Gmail, Calendars, etc.) to make sure that you see their ads, even if it appears to be providing helpful information and tools to you for free. According to this article, as the front door to the online world, Google is the dominant force in paid advertising, owning almost 80% of the market share.

Google ads have seen an immense increase in popularity over the past decade. Most of Google’s revenue comes from the Google Ads platform. According to Statista, in 2020, Google’s ad revenue amounted to 146.92 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, enabling advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.

According to Statista, in 2020, Facebook generated close to 84.2 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network’s revenue.

The 5 Facts About PPC Advertising

Are you considering Pay-Per-Click (PPC) advertising, and how it can help your business grow? The following are five facts you need to know about it.

It Is the Most Cost-effective Form of Advertising.

According to this article, in a recent test to determine the effect of PPC on a landing page, compared to free sources of social network traffic, Melissa Mackey saw a 17% increase in site visits after setting up a PPC campaign. Her sales increased as well.

You only pay when someone clicks. According to this, what makes PPC effective is 50% of traffic converts better than organic traffic. Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%.

One of the enormous benefits of pay per click advertising is that you only pay for what consumers click on. Whether you’re a large or small organisation, Google and Facebook advertising are affordable options.

Business owners often perceive PPC campaigns as expensive. But this is not true. All budget levels can benefit from PPC. You can indeed scale campaigns to better profits with a more considerable investment. Nevertheless, even a nominal budget will most likely yield a positive return.

The average business makes $2 for every $1 it spends on Google ads. Targeting and testing specific markets and running niche campaigns means that buyer interest is substantial. Marketing through it is a highly effective way of attracting potential customers at an affordable cost.

The competition from other businesses in the same field may be the only downside. Several advertisers compete for top spots because Google Ads is readily available for anyone to use.

Social media ads are a common occurrence in our feeds. It represents an enormous business opportunity.

It Takes Effect Immediately.

It can propel your brand to the first page of Google search results. Study shows that being on the top page of Google gets at least 33% of the search traffic.

As mentioned here, a PPC marketing campaign is a system of advertising links published on search engines like Google and different other (logical) websites and portals that enable such services.

PPC advertising will display your advertising links at many portals and websites that enable context marketing. PPC advertising helps B2B companies fill their sales funnels and generate more leads for their sales team to follow up and make the sale. People are more likely to convert into customers for online businesses after viewing an advertising campaign that brings them to your landing page. For brick and mortar businesses, PPC advertising also helps to bring in more customers to your doorsteps. When crafting your campaign, aim for a conversion rate of 10%, though, in reality, most campaigns will get less.

It Can Target a Specific Geographical Region or Demographic.

GDN (Google Display Network) reaches 90% of Internet users worldwide, 65% of whom they reach every day. Through PPC advertising, most individuals will have their gender read by the accuracy of 85%. And PPC campaigns optimised for local have an equally impressive ROI when the ads are relevant to the searcher’s physical location or a location of interest. And when people search on Google, 36% of their searches are based on location. These types of information help to improve your marketing efforts, improve your return on investment and reach your business goal. You will also use it to get the right potential customers and increase foot traffic to your store.

Regarding location-specific campaigns, this is where negative keywords matter. In what way? The negative keywords are phrases or words that show that potential visitors to your website aren’t interested. Companies use these keywords for PPC campaigns targeting broad terms. A good strategy is to include them in your keywords. Search engine advertising requires you to understand which customers are not likely to be interested in your products and services. Including them in your campaign strategy will prevent your ads from appearing in unqualified searches. Using this method will save you money as your adverts will only show to your ideal customers.

PPC Ads Can Undergo Tests and the Results Measured for Effectiveness.

According to this article, on the Google Display Network (GDN), every 0.1% increase in CTR yields a 20% decrease in cost-per-click (CPC)! Google reports that search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact. And an article notes that 40% of brands want to increase their PPC budget, showing that this is an effective and lucrative tool for marketers.

For instance, an old school study from Bain & Company shows that most people spend too much money gaining new customers. What does that mean? For the first few months (or even years sometimes), newly acquired customers are not profitable until the company finally makes back what they spent initially.

According to this article, if you’ve got the requisite marketing budget for both organic and PPC traffic, you’ll see better results than using one platform alone (such as PPC or organic search).

It Allows You to Reach Your Target Consumer at the Right Time with the Right Ad.

Also, Google Ads effectiveness statistics show that more than half of smartphone users have discovered a new product or company when searching on their mobile device. Ad clicks on Google-owned properties have jumped by 62% compared to the same period last year and by 10% over the previous quarter.

Facebook PPC advertising is an excellent source of traffic for your website. Intelligent business owners leverage this social media platform to generate high-quality traffic with website conversion of visitors into customers. The Facebook team typically approves your ad within 15 minutes, and they send traffic to your landing page. Google Ads can take longer.

Conclusion

PPC advertising is not something you should underestimate. Some brands have lost vast chunks of their advertising budget because of inexperience.

Advertisers can develop and implement a successful ad strategy to reach their target audience by choosing the right PPC network and properly utilising the tools and resources available.

For best results in your integrated marketing campaigns, use PPC and search engine optimisation (SEO) together.

Related Article(s)

• Guide to the Best Ads That Work for Your Business
• PPC or SEO – Which Do You Need? (UPDATED)

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