Last time we talked about why you should use SMS marketing. But if you are not yet convinced, here are five benefits of SMS marketing for business.
These are benefits that are got almost immediately through SMS marketing. In marketing when you want people to see something, send it by SMS.
Three things people don’t leave home without are their keys, wallet, and mobile phones. Research has also shown that most text messages are open within the five minutes of their receipt.
So if you want to make sure people read your marketing message, send it by SMS. While many people are yet to join the social media bandwagon many have a mobile phone.
As you can have a two-way conversation with your customers via social media, you can also have same via SMS.
A straightforward opt-in process of SMS leads to more personalised and targeted marketing. This process will lead to better results.
For your SMS marketing to yield results, you must make sure that you build your mailing list from scratch. Build an opt-in process into it.
Thus, only persons interested in your product and services sign up. This method ensures your SMS marketing offers are well targeted and received. So your SMS is not treated as spam.
Do not send an SMS message if it is not well-targeted. Some mobile apps these days come with various features to track the exact location of the users.
If your mobile app has such features, take advantage of it. Use it to target your audience in their precise location etc.
This feature helps to make your message more personal and practical. If you don’t know who you’re sending your SMS to and the person needs then your SMS campaign is not well targeted.
You are just be throwing money down the drain. Gather as much information as possible about the persons in your database.
This enables you to market the right product or service to the right person at the right time.
When your SMS campaign is well executed, subscribers will stop thinking of it as marketing. They start thinking of it as content or a service.
Then your digital marketing message will be received with enthusiasm and acted out.
SMS marketing is effective. Some estimate that the average response rate is 10 to 15 per cent.
This is better than three per cent or less for other advertising mediums like email marketing etc.
SMS is flexible and you can schedule your SMS days, weeks or even months ahead of the campaign.
Your messages will go out on the exact day/time that you specified.
Also if your subscribers are in different time zones, this is not a problem.
Do you need help growing your business with SMS marketing? Schedule a marketing consultation session.