Instagram has over one billion users worldwide who share lots of photos and videos daily with their friends and loved ones.
Hundreds of millions of people use Instagram Stories daily and a significant percentage of these became more interested in a product or brand after seeing it on Instagram Stories.
These days, many people find user-generated content on social media more trusted about branded advertising.
But think twice before you share any content that’s not yours. If you’re doing any of these things on Instagram mentioned in the infographic below, you will soon need a lawyer!
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The Four Ways Instagram Could Leave You Needing a Lawyer
If you upload an image, video on Instagram you didn’t take or have permission to use. According to these statistics, 80% of Instagrammers follow a business (which means you fight for attention with them). So if you upload a photo or video that you don’t have permission to use, the possibility of you getting caught is very high.
Re-posting an image, video on Instagram without the content owner’s consent. According to this article, when reposting, always provide the proper attribution. There are some third-party apps which will allow you to repost another user’s post to your account while giving proper attribution to the user.
If you crop out someone’s watermark – a logo, image, word, or URL – on their video to use it as yours. Be very transparent about sponsorship campaigns that you’re running with influencers. See to it that they fully disclose their relationship with your brand by tagging their posts with hashtags like “#ad” or “#sponsored”).
If you’re unsure of who owns a picture or video, you’re interested in, but you still use it. Whenever you are in doubt about a piece of content for Instagram, it’s best to seek legal advice from a reputable law firm. They will be in the best position to advise you on your legal rights to a piece of content.Whenever you're in doubt about a specific image, video or music, don't use it. Click To Tweet
If you steal someone else’s image, video or music; claiming it’s yours, stop it now! If your brand is doing any of the above on Instagram, then your brand is not for Instagram.
As a reputable organisation or brand, be sure of the source of the images, videos, and music you use on Instagram or any other social network.
Whenever you’re in doubt about a specific image, video or music, don’t use it or seek legal advice. Ask your lawyers for legal advice about your:
- image license,
- liability protection,
- proper disclaimers,
- copyright infringement,
- copyright protection,
and any other concerns you may have.
I always encourage my clients to either create their content or use content from authentic sources that they have gotten the legal rights and permission to use.
It’s a lot more tedious and expensive, but it’s better in the long run.
These days there’s no need to cut corners and be mediocre with content creation for social media.
If you need help with creating content for social media, contact us. We would be glad to help.