Are you launching a website with a college-aged target audience? This age group is quite impressive in that, although they are no longer children, they can’t quite yet be called adults.
While they are beginning to grow older and wiser, they are also still highly interested in pop culture and trendy fads. The relationship between their age and interest is a unique blend which internet marketers must carefully cater when designing a webpage.
The following four tips will help you launch an excellent website that will draw in the college crowd.
- The only “class” in a college student’s life involves lecturing…well, somewhat: Let’s face the facts; regarding money, college students aren’t classy folk. They don’t have the extra cash to pay for extra luxuries, so whatever you are marketing to them must fundamentally be affordable (if not free). However, this doesn’t mean they aren’t interested in style and sophistication. In fact, they are usually very much interested in these things, so look to marketing a product or service that offers classiness at an affordable price.
- Trends are highly relevant: If you want to remain relevant, your web design and content must stay trendy. This emphasis on trends means you must keep up with current fashions, music, movies, television shows, etc. Like teenagers, college students are still wrapped up in a popular culture and spend a lot of time learning about the newest of everything, so if your website doesn’t seem like a “happening” place, you may lose your following. One crucial caveat, however; college students are usually interested in a different kind of popular culture. Namely, the “independent” movement, and never anything that they drooled over in high school (Justine Bieber included).
- Give them the best: This age group has been using the internet since they were born, so they expect a certain level of sophistication when it comes to websites. They are often more technologically educated than we would expect, and that is because they have so much experience using computers and the internet. Unlike the generations before them, most college students today know the difference between a secure website and an unsecured one. They also know how to spot a poorly managed site and are pickier when it comes to website design and content and page speed. This knowledge means you can forget about selling your “below market” textbooks on a cheaply designed site with no credit card security. They won’t fall for it.
- Social Media is Key: College students spend a lot of time on social media sites like Twitter, Facebook and Pinterest. This social media savvy is how they communicate with their friends and family and keep up with current events and trends. If your business’ website doesn’t have a presence on one or more social media platforms, you are losing out on a ton of free marketing opportunities. Create pages for your site today, and place links to them on your homepage to encourage a following.
Katheryn Rivas is an education writer whose interest lies in researching the opportunities an online university can provide students. She encourages your questions or comments.