Content marketing is the focus of our marketing digest for the week. Our title article looks at 3 revenue-increasing reasons to use a podcast in your content marketing strategy.
5 Personalised Content Examples to Inspire Your Content Strategy
Imagine entering an international website and being served content in your native language and seeing images and videos of your country or local region. It would probably make you trust the brand more because they’re delivering the most relevant content to you. You’d likely be more than happy to revisit the site again and maybe even make a purchase.
- Petal & Pup
- Alo Moves
3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy
Audio content through the use of podcasting is a powerful content marketing strategy that connects business leaders directly to their consumers in a more intimate way. When your consumers hear a “voice,” they feel more deeply connected to your brand.
- Your ideal target customers want to consume content more quickly and conveniently.
- Podcasting and audio content are easier to create.
- You can repurpose podcast episodes into multiple pieces of content that are published in diverse formats.
How to improve your social media content
Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary.
- Consider why they’re following you and what content they will expect to see.
- What value are you adding? It’s also important to address your followers, including a question in your posts will help to build a conversation.
- Competitor benchmarking is an important process to discover what’s working well for brands trying to reach the same audience as you.
- Have you posted an Instagram Reel? Shared a Facebook Story? If not, then try them to see if that’s where your audience checks for content.
- It’s important to maintain an overview of how people are behaving online to influence your content strategy.
- To see how your content is currently performing, what’s working particularly well and what needs reworking, run a social audit for in-depth analysis and insights into your accounts.
The Ultimate Guide to Sponsored Content
Sponsored content has been around for decades and got its start in print publications. But as online marketing has taken over the way we consume content, we’ve seen sponsorships move from print to web.
- Since people may scroll past or tune out when they see content that’s obviously created by an advertiser, a piece of sponsored content created by a trusted source might be a stronger alternative.
- For example, if a local wine brewery sponsored a restaurant’s social post which highlighted a new line of wines, this could help the wine brand gain awareness and potential purchases from the restaurant’s followers.
- On a smaller scale, this sponsored content strategy could be helpful for e-commerce stores or boutiques that want to promote their products by paying someone with a large following to take photos with them.
That’s all for the week/month. Remember, if you’ve any topic or article you’d like me to cover in future editions of our marketing digest, tweet me @ademolaabimbola or @mauconline to let me know.
- Content Marketing Tactics to Increase Your Audience Engagement
- Using the Content Marketing Cycle in Your Business
- 6 Tricks for Using Content to Help Build Your Brand
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