It’s essential to keep on top of the content marketing game. Thus, the articles that caught my attention this past week were on content marketing. The title article for our marketing digest this week looks at 3 content marketing examples that say: enough about me, let’s talk about you.
Let’s get started.
What is User-Generated Content?
As the name implies, “user-generated content” (also called UGC) refers to content created by users of a variety of online mediums, such as social media, blogs, online review sites, and more.
Summary
- Any time users create blog posts, post images, write online reviews, or create and post videos, they are contributing user-generated content that is then displayed online by third-party companies and brands.
- For example, a brand-created social media campaign for a pet accessory website could centre on high-production-value images of their products or use professional photography.
- Because its users generate authentic content, the brand doesn’t need to create content that feels authentic without feeling contrived this is not an easy feat to pull off.
- Wayfair features user-generated content across its social networks, too.
Do’s and Don’ts for Your Content Marketing Strategy in 2021
With a whole lot of forethought and research, if you’re fortunate your 2021 content marketing efforts will pay off.
Summary
- For example, Medical Alert Buyers Guide tailors their articles well to their two key audiences: the elderly who are looking for a medical alert system for themselves, and the families and caregivers of the elderly who want to keep them safe.
- While blog content creation is an element, we don’t see leaving centre stage anytime soon; we know well that video is the more popular content format.
- But how-to videos and online courses are sometimes an even better option, especially when you want to show your audience something you would need 500 words to describe.
- Winging it can work great in certain life situations, and you may even wing a content marketing campaign.
- Looking for ideas to make your content better and more relevant is great, but always make sure there is something you improve on: the style, the visuals, the formatting, at least.
3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You
One lesson brands seem to have learned – it’s not all about them.
Summary
- Instead of the brand talking about itself, he said the company wants to have more frequent, everyday connections,” the article notes.
- Forgo uninteresting self-promotion
- Conversations around shared moments connect on many levels. Engage with your community in real-time to get their thoughts.
How to Design Content Remarketing Campaigns That Actually Work
Your options here are endless with parameters such as by the number of page views (showing a high level of interest) or by which pages viewed (showing intent).
Summary
- Knowing that the person visited specific pages on your site and is now performing specific searches, it’s possible to come up with a very specific and interesting ad copy.
- Like I said earlier, using the GDN for remarketing gives you a great deal of reach.
- You can find your tagged site visitors on the network many times per day, several days per week, and across many sites.
- A secondary benefit is that you can bid more to get more impressions and higher ad positions and to get visitors to the higher value sections of your website.
- For example, if I set my audience membership duration to 60 days, then users who visit my site will see my ads for 60 days.
Conclusion
These are all the articles I’ve summarised for you this week. What about you… care to share what marketing/business related articles you’ve read this past week? Tweet us @ademolaabimbola or @mauconline. Cheers.
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