If you’re looking to improve your SEO (search engine optimisation) rankings this year, then you need to forget all those old-school SEO myths and strategies. An old-school SEO strategy can get you into serious trouble with Google.
Before publishing your next piece of content, think about why and how to use SEO to improve that piece of material.
Look at the infographic below of 10 Tips for an SEO strategy this year.
Click Here to Schedule a Consultation
Infographic
Share this Image On Your Site.
Click Here to Schedule a Meeting
Content
Produce great content! No matter how grand your SEO strategy is, it will not yield any positive results if your content is crap.
Keywords
Select great keywords and use them in your content, header tags, alt tags, headers, URL, and so on. Avoid any spammy tactics with your keywords.
Voice
Devices like Google Home and Amazon Echo are impacting how we use voice to search for content. Your SEO strategy has to cater for this.
Relevance
When creating or optimising our content, we will need to research and tune around topic relevancy, not just keywords alone.
Mobile
Have a mobile-first approach to creating websites and content. Sites and content not optimised for mobile devices will become obsolete.
Speed
If your website is slow, this will hurt your SEO, and your website traffic will suffer. So we need to optimise for speed.
Media
Optimise video and image files on your website for search. A well-optimised video and image file can help your content rank higher in a SERP (search engine result page).
Localisation
Ensure you list your business in relevant local business directories and that your details and contact information are up to date.
Links
Avoid spammy internal or external linking strategies and linking to low-quality sites and content. Be careful with low-quality guest posts.
Research
Research the content your competition is producing and the keywords they are ranking. Can you create/find better content/keywords?
Conclusion
With all the algorithm updates Google has been making in recent times, SEO is critical. Using these ten tips will help you have a reliable evergreen SEO strategy this year and beyond.
Explaining SEO to non-techie business owners is not easy. Some business owners realise the importance of SEO but don’t know how to go about it. If you need help, consider outsourcing to SEO experts in Nigeria. We’ll be glad to help.
