I often get calls from website owners regarding what they can do to grow their business online. When I mention Search Engine Optimization, I usually get mixed reactions.
I’ve realised that individual website owners out there are still holding on to certain myths about SEO. Here are ten myths about SEO you should stop believing.
SEO is a Quick Fix
When some people talk about SEO, they think of SEO as some quick fix to their website traffic issues. Nothing could be further from the truth.
SEO takes time to yield positive results. As Google updates its algorithm on a regular basis, professional SEOs need to be on alert to effect necessary tweaks.
SEO is a One-off Solution
Even if your website ranks as number one today on Google’s search engine result page (SERP) that doesn’t mean you should go and rest. Instead, you need to keep tweaking your website to make sure that it maintains its ranking.
I’ve seen cases of some website that have lost their impressive ranking within a couple of weeks due to changes made in Google’s algorithm. And the website owners didn’t consider these changes to their websites.
Old Domains are Better than New
If you think that because you registered your domain back in 1995, so, that’s all you need to rank high on search engines, then you are deceiving yourself.
These days a new website registered this year that has valuable content attracting a lot of links will rank higher than yours. So instead of focusing on domain age alone, you still need to produce useful content with consistency on your website.
Keyword Stuffing Helps
If you’re still stuffing your blog posts with additional keywords, you are making a big mistake. If you’re not careful, Google might even penalise your website! Then, you will lose whatever ranking you are striving to achieve.
Guest Posting is No Longer Relevant
Nothing could be further from the truth. Guest posting especially from influencers in your industry is still relevant to your SEO.
It can help you gain much-needed backlinks. So strive to get as much guest posts as possible but make sure the topic of the guest post is relevant to your target.
All Links are Important
These days, outbound links, i.e. links to other websites from your website are not as relevant as inbound links, i.e. links from other sites to your website.
So get as many inbound links from authoritative websites as much as possible. The more inbound links you get from reliable sites, the higher you will rank on search engines.
You Don’t Need A Blog
If in 2017 you still don’t have a blog then how are you providing content for your target audience?
If you don’t have a blog and you’re producing content that resides only on social media (Facebook, Instagram etc.) what will happen if you lose it all?
Having a blog ensures that you’re creating content that will live on your website. It will of more benefit to your brand from an SEO perspective.
Your Website Doesn’t Need To Be Responsive
These days a lot of people access the internet via their mobile devices. Since you don’t know what device your website visitor will use to visit your website the best bet is to have a responsive website.
A responsive website caters to different devices and screen sizes. In fact, if your site is responsive, that’s a significant advantage for you from an SEO perspective.
Content Is All You Need
I’m not going to downplay the role of relevant and authoritative content on your website for SEO.
But you would be joking if you think SEO is only about content. There’s a lot that goes into SEO, and I have not even scratched the surface in this blog post.
SEO is Dead
From time to time, the industry is agog with sensational headlines about the demise of SEO. But to me, SEO is alive and well. But SEO is always evolving. SEO is not static.
If you’re still trying to use old-school SEO techniques to rank high in SERPs than sooner than later your website will be the one to die off. Remember that these days your brand needs to innovate or die.
These are the ten myths about SEO that I often come across. If you’re one of those still believing these myths, you need to stop. Instead, you need to consider how you too can start using SEO now to grow your business.
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