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Tweet When doing business online you will often hear that ‘content is king’! But not just any kind of content but great content that resonates with your target audience and motivates them to take the desired action you intended. The issue of producing great content has been brought to the front burner in recent times [...]
Tweet Are you launching a website with a college-aged target audience? This age group is quite interesting in that, although they are no longer children, they can’t quite yet be called adults. While they are beginning to grow older and wiser, they are also still highly interested in pop culture and trendy fads. This is [...]
Tweet Every website must have a goal e.g. increase online purchases, increase newsletter subscribers, increase online registration in community based websites etc. If you do not set a goal for your website, there is no way you can gauge the performance of your website. In terms of gauging the effectiveness you must focus on the [...]
Tweet With the economic uncertainty occurring right now a lot of businesses are skimping on their websites in an effort to focus priorities elsewhere. A lot of times this is being done because companies are focusing on executing effective marketing strategies and letting their websites fall into the “we’ll deal with this later” category. Unfortunately, [...]
Website Testing: Move Beyond the Landing Page [INFOGRAPHICS]
Tweet The people from Monetate have put together the awesome infographics below, listing all the things you should consider testing on your website. Your website is the primary source of information about your business on the internet. You need to be constantly testing it to keep it fresh and relevant to your site’s users. So [...]
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