A common question is whether Pay-Per-Click (PPC) advertising is better or more effective than doing Search Engine Optimization (SEO) for your website.
The answer is: you need both! Let me explain.
Have you heard the story of the tortoise and the hare? The case of SEO and PPC is similar to that.
To truly maximize your search engine presence, you need to start with an effective Search Engine Optimization (SEO) program. While SEO is a slow and steady like the tortoise, it is fundametally critical to your success online. The reasons are:
1) 8 out of 10 users are more likely to click on your natural or organic listing rather than a PPc or sponsored listing i.e. the main search results that are returned by Google, Yahoo! etc, rather than the sponsored links on the top/right hand sections.
2) Unlike PPC ads, your website is the hub to your online presence. It must be visible to all potential prospects and customers everywhere they are searching.
3) – Generally speaking, a website that is following a consistent SEO program will drive more traffic and users will generally have a better experience.
So what about PPC advertising? Like the hare, PPC ads are the quick-hitting events that can quickly drive targeted traffic to your website. A few key reasons for PPC advertising:
1) PPC advertising is the most cost-effective form of advertising today.
2) Unlike SEO that takes time to build your ranking, PPC ads can immediately vault you to the first page of the serach results.
3) PPC ads can be very targeted to a specific area/region, easily tested, and measured for effectivenss.
We all know who wins the race between the tortoise and the hare. In the long-run, an effective SEO program will drive more visits to your website more cost-effictively. However, the hare sure created a lot of excitement along the way! So get in the race and use these two strategies the right way to maximize your online presence.
Sound simple? It really is! In order to succeed however, you must be willing to work with an SEO or PPC professional to make your success a reality.
Visit us Wpromote to see how they can help you leverage the web as a sales and marketing asset.
Tags: ppc, ppc management, seo, web promotion
I’m adding your feedback to my readers list…
Very cool website, but you must improve your template graphics.
Thanks for the info, I only read a couple blogs on a daily basis but I will be bookmarking yours and dropping in often. Also, I like the theme you have on this site, it makes it easy to get to what I am looking for and doesnt distract me.
Your PPC tips are helpful and will absolutely assist those in the Internet Marketing game.