This is what Mauco Website Looked Like

These are snippets of how this website has changed over the years from 2004 to date. Your website is the home of your business on the internet and most times it’s the first place people visit to learn more about your business. Ensure that you update it regularly so that it remains current and relevant… How time flies!

TBT-2

The Journey Continues

When I started this journey some 10+ years ago, I tried to offer clients as many services as they would require to make their business more successful. To achieve that Mauco Enterprises has for the past 10 years been offering web design, web hosting and a lots of other services. It’s been my goal to provide a comprehensive range of services that integrates smoothly with your other marketing and advertising programs and messaging, whether on-line or on other media.

With years of experience working with different clients, I have found that social media is the niche for me. And I’m looking to continually extend my Digital Marketing and Social Media portfolio to companies looking to grow in the online marketing world.

Social media is changing the way we interact with each other, and social media will be increasingly valuable for your personal and business branding. However, there’re many Nigerians that are still struggling to grow their personal and business brand online. You need a professional like me, who can provide what you need and ensure that you don’t waste your precious marketing budget

Mauco Career Journey

To that effect, I’ve decided that effective immediately, I’ll no longer accept any new website design/development and hosting requests. This will give me sufficient time to focus on other digital and social media marketing activities that I love doing.

If you are currently hosting your website(s) with me and want to continue, that’s okay. But if you wish to transfer your website to another host, that’s okay too. I’ll be glad to assist you in any way I can to make the transition to another website hosting provider as smooth as possible.

By not accepting any new web design, development and hosting projects, I will be able to devote more time and attention to helping you with your digital and social media marketing needs.

Thank you all for being amazing and wish you the very best in 2015 and beyond. The journey continues.

Five Ways Apps Can Increase Your Productivity

app

Time is money! This is an old saying that’s very relevant till today. These days everyone wants to be more productive. With the internet and smartphones and other mobile devices now available to most people across the globe, everyone wants to do more in less time. So it is now common to see people using various apps to stay productive.

So here are five ways apps can increase your productivity:

Save Time

If you waste a lot of time trying to remember passwords, 1password is a great app that will help you never forget your password again. It will help you remember all your passwords so that you don’t need to spend time trying to remember it yourself or manually type it yourself. All this is handled securely and in such a way that you don’t have to ever use the same password more than once.

Improve Your Self Esteem

Want to create good habits, break bad ones or build a better you? Then you ought to consider using Habit List. It motivates you, helps you stay focused, and keeps you on track. This in no small measure helps to boost your self-esteem in various aspects of your daily life.

Cut Cost

Are you raking up huge bills making long distance calls to friends, family and loved ones across the globe? Want to know how to reduce your mobile phone bill and still remain in contact with those important people in your life. Then it’s time you consider using the Adanna app. The Adanna app is specially designed to help Nigerians make cheap calls over Wi-Fi or mobile Data. It is much better than calling cards or phone special plans. It is easy to use, low cost and reliable. The Adanna Top Up allows Nigerians in diaspora and prepaid roaming subscribers to buy and send airtime for their friends and families back in their home countries. When using Adanna nobody will ever know that you are using an app to make a call because your mobile number displayed to the receiver. Since the Adanna app can also help you save on call rate cheaper than your mobile provider, this would definitely make you more productive as you will be able to make that important call without worrying about the cost.

Stay Organised

Are you the type that likes to procrastinate on what you need to do next? If so, then Trello is the app for you. With Trello, you can post comments for instant feedback, upload files from your computer, Google Drive, Dropbox, Box, and OneDrive, add checklists, labels, due dates, and a whole lot more. Trello will certainly help you stay more organised and more productive.

Makes Life Easier

They say all work and no play makes Jack a dull boy. So if you need to catch up on some of your favourite movies and TV shows anytime, anywhere then Aflix is the right app for you. Aflix is especially good for Nigerians who want to watch the latest Hollywood Movies and TV shows right on their mobile device. Aflix allows you to decide on the device you want to watch TV with. Using Aflix mobile apps for tablets and smart phones your favourite programmes are always at hand thereby making your life a whole lot easier for those who are constantly on the go and it makes their life a lot more entertaining too. For licensing reasons, the channels available depend on your country of residence.

Conclusion

By increasing your productivity you feel more accomplished, more organised and more in control. Have you tried any of these apps? What was your experience? Do you have a favourite app for improving your productivity that I need to add to this list?

Feel free to share your thoughts in the Comment below. If you like this post, then please share it with your friends. I will really appreciate it. Catch you next time.

photo credit: liewcf via photopin cc

How to Make Your Email Marketing Look Professional

Email Marketing

Is your email marketing strategy based on sending random emails about your products or services to people you don’t know from Adam, in the hope that at least one of them would respond? Then I have news for you my friend… that’s called spam! It’s against the law and against good business ethics. Here are some suggestions you should consider instead to make your email marketing look professional.

Subscription

Make sure you have setup a proper system for interested persons to subscribe to recieve email marketing messages from you. Don’t send your email newsletter to anyone who has not subscribed. Ideally, your subscription process should include a double opt-in email authentication, whereby someone interested in receiving your email must submit their details through the subscription form on your website and also click a link in a welcome email that they will receive from you to indicate that they have given you permission to continue to send them your email. This helps to guard against your email being labelled as spam by the recipient.

Clear Focus, Message and Value Proposition

Ensure that your marketing message connects with your subscribers on an emotional level and provides them value. Your email needs to have a clear focus, message and value proposition. If you are promoting a new product or service, then it also helps to include special offers, coupons and discounts.

Content Ratio

You need to be careful about the type of information you provide in your email. For best results, adopt the 80/20 rule! Let 80% of your email be about current industry news and trends, analyst reports, etc and 20% on your product or service. This will make your email marketing portray you as an authoritative source of information about your industry, product or service. You should also adopt the 80/20 when it comes to the amount of text and images in your email by providing more text than images.

Contact List

You need to keep your contact list fresh and relevant by regularly deleting people who have unsubscribed or those with bounced email addresses. You should also delete those who are no longer opening, reading or engaging with your email. Your chosen email marketing service provider will provide you with the necessary tools to do this.

Less Jargon

As much as possible avoid using industry jargon except when you’re sure that your reader will understand the meaning of the terms. If it is unavoidable, then explain the jargon that you’ve used in simple terms for your reader to understand. Also, go straight to the point using catchy subject lines. Be honest and transparent in all your email marketing to your subscribers.

Easy to Unsubscribe

Include a prominent ‘unsubscribe’ link in each email marketing message you send out to give your reader the option of opting-out of receiving any further email communication from you. If they choose to unsubscribe, be sure to delete their details from your database immediately so that you don’t make the mistake of sending them email again in the future. Depending on your chosen email service provider, any person who unsubscribes is usually deleted on your behalf so as to avoid spam.
These are just a few of the things you need to do to keep your email marketing looking professional. Email marketing is still one of the most effective means of marketing to your existing and potential customers.

Would like to add email marketing to your other marketing activities? Or are you already using email marketing but not seeing any tangible results? Feel free to contact me. I will be glad to help.

Do you have any questions or comments on this? Share it in the comments below.

photo credit: ePublicist via photopin

5 Steps to Creating an Effective Social Media Campaign

5 Steps to Creating an Effective Social Media Campaign

These past few months have been very exciting what with all the changes taking place on social networks and its effect on businesses. If you’re still wondering how to implement an effective social media campaign, not to worry. I have summarised below 5 simple steps to creating an effective social media campaign.

Listen

The first thing you need to do is to listen to what your target audience are currently talking about on social media with regards to your brand, business or industry. Careful listening to online conversations about your brand or industry will provide you with valuable insights into who are your existing and potential customers and what makes them tick.

Goal

As with most things in life, before you venture into it you have to have a goal. Not just any type of goal, but a smart goal. A smart goal is basically a goal that you can achieve within a specific timeframe, taking into account your available resources. It must be a goal that can be easily measured. For instance, in addition to increasing the number of your fans/followers, you can also consider increasing the number of people seeing, liking, commenting and sharing your posts. Whatever your goal on social media is, it is important that it aligns with the overall vision and mission of your business.

Strategy

Social media is not a passing fad, it is here to stay. Therefore you need to have a long term strategy in place on how to integrate social media into your other marketing efforts. Your plan has to look at the ‘big picture’ with regards to your ultimate business vision and mission. And it is best to have a strategy that integrates both your online and offline marketing activities.

Tactics

Regarding the actual implementation of your strategy, ask yourself: What social network are my customers using? What kind of posts appreciate? Answers to questions like these will help you implement the right tactics.

Measurement

As stated earlier, whatever your goal is on social media, you need to identify how you’re going to measure it. Whichever metric you choose to use to measure your performance has to be relevant to your overall business mission and vision.

These are the 5 simple steps you need to take to create an effective social media campaign. Social media is fundamentally simple, but its ever-changing subtleties and finer points take years to master. So if all this sounds too daunting for you, then, you need to seek advice from a social media consultant.

Have any questions or comments on this? Share it in the comments below.

photo credit: mkhmarketing via photopin cc