Why You Should Outsource Your Social Media to an Agency

Outsource Your Social Media

Many times a lot of business owners ask me why should outsource their social media marketing to an agency like mine when they can do it in-house themselves. Though it’s possible for businesses to run their social media in-house there are however a couple of advantages to take note of especially if you’re finding it hard to do it in-house or if you’ve been doing it in-house and you’re yet to see any tangible ROI from your efforts.

Here are a few reasons why you should outsource your social media to an agency.

Cost

Outsourcing your social media to an agency may prove to be more cost-efficient for you in the long run as you will be paying a fixed sum for all the social media related services they provide. Whereas if you wanted to do social media in-house you would need to hire a copywriter, a graphics designer, a social media manager, a community manager and so on depending on the size of your organisation and the size of your social media community. Why bear the burden of hiring all these extra persons in-house when you can simply pay one lump sum agency fee and have all these services provided?

Expertise

Outsourcing your social media to an agency gives you access to seasoned social media professionals with broader expertise since some of these agencies have experience dealing with clients of various sizes and industries. With their help, you will avoid making mistakes that might damage your brand image on social media.

Flexibility

When you outsource your social media to an agency you’re invariably increasing the size of your team and making it more flexible. Because whilst your in-house team might be limited to a 9 to 5 schedule, with a social media agency, they’ll be available whenever they’re needed on social.

Time

When you outsource your social media to an agency you’re saving yourself and other staff members a lot of time which you can spend improving other equally important areas of your business. With an agency, you’re not wasting precious time wondering what to post and how to engage with your online community.

Scale

If you manage your social media in-house you might find it difficult to scale when you need a certain skill that your existing staff do not have. However with an agency you will have all the staff required to cover your social needs any day and time of the week.

Whilst outsourcing your social media has many advantages as seen from the above points this does not mean that it does not have its drawbacks. For one thing, when it comes to being passionate about your brand no one can be more passionate about it than you and your existing staff. This passion may not be easy to replicate on social media if you outsource this to an agency.

However, these points mentioned above does not mean to say that working with an agency will always be smooth sailing. Working with an external agency might from time to time lead to some break in communication especially if your business does not have a streamlined communication channel between you and the agency. However, the positives are more than the negatives when it comes to outsourcing your social media to an agency.

Telling your brand story on social media is a fantastic way to connect with your target audience on an emotional level. And when it comes to marketing and selling, emotions beats logic. Social media agencies know how to connect with your audience on an emotional level. They also know what metrics to use in gauging the performance of your marketing campaigns and bring in new customers at the end of the day.

So if you’re currently struggling to find the time and resources to properly implement social media in your business why not schedule a call? I’ll be glad to help.

7 Evergreen Posts On Social Media

7 Evergreen Posts On Social Media

Here are links to 7 evergreen posts on social media that has been published on The Mauco Blog. Some of you who have subscribed to this blog may remember some of these posts. But if you’re new to this blog you’ll still find these posts of value. Even though some of the tools mentioned in some posts may no longer exist but the general ideas and principles behind the posts are still beneficial today.

  1. 5 Benefits of Social Media Marketing for your Business

    The number 3 benefit mentioned in this post is one that all business owners seriously need to consider

  2. Seven Great Tools To Help You Streamline Your Social Networking

    Due to the competitive nature of the industry, some of the tools mentioned in this posts no longer exists. Those that still exists must be commended.

  3. 5 Rules of Social Media Engagement

    In every industry, there are rules and regulations to guide their activities. Social media is no different and so has its own rules that we must adhere to

  4. 10 Essential Social Media Monitoring Tools

    Here are some nice tools to have in your social media arsenal.

  5. 5 Social Media Marketing Tips for Small Businesses

    These tips can help your business stand out from the crowd.

  6. How To Get More Results From Social Media

    For you to get the most out of social media for your business, you need to know when, what and how to post

  7. Automating Your Social Media

    Having multiple social media accounts is like having twirling plates suspended on the end of sticks.

Which of these posts is your favourite? Let me know in the comments below.

How To Use Social Media To Build Your Personal Brand

How To Use Social Media To Build Your Personal Brand

Here’s how to use social media to build your personal brand in three easy steps

1. Build your social presence

Based on your life and career goals start building your social presence. If you’ve not done so already (though I doubt it) create an account for a personal profile for yourself on Facebook, Twitter, LinkedIn and Google+ and start connecting with your friends and colleagues on these networks.

If you already have a profile on these social networks but feel that your profile is not up to scratch, then work on it. Make sure you feel out your profile bio with detailed and accurate information as well as an appropriate profile picture. Remove any status updates, pictures, comments from your timeline or anything that you feel does not impact positively on your personal brand.

Create the lists of topics you’re passionate about and can speak comfortably on and posts or tweet on these topics. Avoid topics that are very volatile and that could get you entangled in online arguments that could damage your personal brand.

2. Follow the individuals and brands you love

The whole purpose of social media is to engage and interact with persons and brands that you love. So seek out these individuals and brands that you love or that you share a common interest with and actively follow them and engage in meaningful conversations with them.

Remember that the whole point of social networks is to create online social interactions, not to boast about product or service benefits. Social media at its core is not a sales tool.

3. Display your knowledge

Show the individuals and brands that you follow the stuff you are made of by engaging in intelligent conversations on topics that are dear to you. Let your passion about your areas of interest be seen and felt by the posts that you make. But at the same time be cautious so as not to portray yourself as proud or a braggart. Nobody loves a braggart.
Remember that it is not easy to retract whatever you post on social media. Even when you delete it there’s no guarantee that someone somewhere has not made copies of it and saved it to the cloud. So whatever you post on your social networks could one day come back to haunt you. Think twice before you post.

Once you adhere to these three points mentioned above you will be well on your way to building a solid personal brand on social media and that would prove to be priceless in attaining your personal or career goals especially for entrepreneurs.

Does all these sound daunting? Or maybe you just don’t have the time or flare for social media. Need someone to help you create your accounts on relevant networks, post great content regularly and maintain your social media presence on your behalf? Click this link now to get in touch. I’ll be glad to help!

5 Reasons You Should be Talking About Digital Marketing

talking-about-digital-marketing

The whole world is going digital. Thus, it is no surprise that digital marketing is the future of marketing. In fact soon there the term ‘digital marketing’ would be marketing because all marketing would be digital.

Are you still undecided about using digital marketing in your business? These 5 brief reasons will help you understand why you should be considering it sooner rather than later.

Connect with Your Consumers Over The Internet

Have multimedia connections with your customers over the internet regardless of their physical location.

Saves You Money

Some creative digital marketing campaigns are made at a fraction of the cost of traditional marketing.

Improves Customer Service

You’re able to guide the customer through every step of the customer journey.

Levels The Playing Field

You can now compete favourable with your larger competitors in the market using the same tools and channels.

Stand Out From The Crowd

Consistent and ethical use of digital marketing can help your brand to stand out from your competitors.

Have you tried digital marketing without any tangible results and you need help? Fill this form with your questions and queries. I will respond asap. Look forward to hearing from you.