Many times a lot of business owners ask me why should outsource their social media marketing to an agency like mine when they can do it in-house themselves. Though it’s possible for businesses to run their social media in-house there are however a couple of advantages to take note of especially if you’re finding it hard to do it in-house or if you’ve been doing it in-house and you’re yet to see any tangible ROI from your efforts.
Here are a few reasons why you should outsource your social media to an agency.
Outsourcing your social media to an agency may prove to be more cost-efficient for you in the long run as you will be paying a fixed sum for all the social media related services they provide. Whereas if you wanted to do social media in-house you would need to hire a copywriter, a graphics designer, a social media manager, a community manager and so on depending on the size of your organisation and the size of your social media community. Why bear the burden of hiring all these extra persons in-house when you can simply pay one lump sum agency fee and have all these services provided?
Outsourcing your social media to an agency gives you access to seasoned social media professionals with broader expertise since some of these agencies have experience dealing with clients of various sizes and industries. With their help, you will avoid making mistakes that might damage your brand image on social media.
When you outsource your social media to an agency you’re invariably increasing the size of your team and making it more flexible. Because whilst your in-house team might be limited to a 9 to 5 schedule, with a social media agency, they’ll be available whenever they’re needed on social.
When you outsource your social media to an agency you’re saving yourself and other staff members a lot of time which you can spend improving other equally important areas of your business. With an agency, you’re not wasting precious time wondering what to post and how to engage with your online community.
If you manage your social media in-house you might find it difficult to scale when you need a certain skill that your existing staff do not have. However with an agency you will have all the staff required to cover your social needs any day and time of the week.
Whilst outsourcing your social media has many advantages as seen from the above points this does not mean that it does not have its drawbacks. For one thing, when it comes to being passionate about your brand no one can be more passionate about it than you and your existing staff. This passion may not be easy to replicate on social media if you outsource this to an agency.
However, these points mentioned above does not mean to say that working with an agency will always be smooth sailing. Working with an external agency might from time to time lead to some break in communication especially if your business does not have a streamlined communication channel between you and the agency. However, the positives are more than the negatives when it comes to outsourcing your social media to an agency.
Telling your brand story on social media is a fantastic way to connect with your target audience on an emotional level. And when it comes to marketing and selling, emotions beats logic. Social media agencies know how to connect with your audience on an emotional level. They also know what metrics to use in gauging the performance of your marketing campaigns and bring in new customers at the end of the day.
So if you’re currently struggling to find the time and resources to properly implement social media in your business why not schedule a call? I’ll be glad to help.