Your website is central to your digital marketing efforts because if you run a forum, blog or CRM system on your website, it contains all your blog posts, all the comments and links you have ever created. Since much of your valuable content is uploaded by your website users, these valuable content won’t exist in any other place than on your website.
Remember that all your social media accounts are essentially not your property. Therefore all the content you are posting to your various social networks solely exists at the discretion of the owners of the social network. And if you default their terms and policies, your account could be deleted, your content lost and all your hard work gone!
This is why as much as possible, it is essential that your content should be created first and foremost on your website which is your property and to which you have more control over.
Surprisingly however, some web hosting companies don’t backup your website files regularly. Of the few that do, most of them simply make these backup files for their own protection and don’t make the files available to customers.
If you are serious about digital marketing you have to ensure that you host your website with a reputable web hosting company that can come to your rescue in your time of need. The services of reputable web hosting companies do not come free or cheap, but you will have the peace of mind knowing that your website files are safe.
However, since life is full of surprises, it is vital that you not rely on your web hosting company to keep regular backup copies of your website files. Ideally you should have at least three backup copies and keep them in three different places or forms, such as on CD/DVDs, in different internal/external hard drives, etc. The advantage of having three backup copies is that if one should get lost or corrupted, you will have others that you can use to restore your website.
So if you have not backup your website files, it is time to do so now. If you are the type of person that likes to get your hands dirty by doing all the techie stuff yourself, then you can do so yourself. Alternatively, if you are not the techie type, you can ask a friend or colleague to help you out. Better still, if you are fortunate to host your website with a reputable firm, you can ask them for help in backing up your files.
If your website files should ever get lost or corrupted, the amount of time your website is down will have an impact on your digital marketing efforts and SEO rankings. In fact, it is said that Google even penalises your website whenever it goes down for a lenghty period of time.
Backing up your website is a necessary step for all website owners who are serious about digital marketing. So don’t leave it till later. Do it now to avoid any future embarrassment.
Looking for a reputable hosting company? Contact us. We would be glad to refer you. Catch you later!