Some business owners have the impression that LinkedIn is for job seekers. This is not true. LinkedIn is a network for all professionals even if you have your own business. Having said that, I’ve highlighted a few tips below on how to make LinkedIn work for your business.
Have a Comprehensive Personal Profile
Your LinkedIn profile is one of the most important ways to sell yourself on the network. LinkedIn expert Garrett O’Brien recommends having a comprehensive profile and to keep it updated. The more comprehensive your profile is, the better. Highlight your unique selling points, your specialties, work history, education and contact details. Use keywords related to your specialty. Repeat these keywords often without being spammy. Whatever makes you unique is what you should highlight. Also, ensure you include a headshot photo of yourself. Customize your profile URL using your name to make it more user-friendly.
Connect your profile to your business website, LinkedIn company page, and other social networks. A comprehensive profile on LinkedIn helps when potential customers and partners search for you. Keep your profile fresh. Update it on a regular basis to ensure that people get a clear picture of where you are in your career at the moment. Keep your profile updated as it shows you’re active on the network and that’s to your advantage.
Grow Your LinkedIn Network
Connect with old schoolmates, former workmates, etc to grow your network. I would suggest you connect with people whom you know or have interacted with in the course of your career. Or persons with whom you have a mutual connection. Be careful so that you don’t find yourself in trouble for breaking any of LinkedIn’s rules. You could be called a spammer and thereby lose your invitation privileges.
Join Industry Related Groups
LinkedIn is good in helping you stay abreast of the latest industry trends and practices. And the best way to achieve this is by joining and participating in industry related groups. When joining groups please don’t just start promoting your own business. Rather, take part in relevant discussions and answer questions posed by others. By so doing, you will position yourself as an experienced professional and not just a spammer. Learn to help others in the group and not just seeking for others to help you. The more you help others, the more others will be willing to help and recommend and endorse you. So it’s a win-win situation for you at the end of the day.
Follow Companies and Influencers
Follow as many companies, brands and influencers on LinkedIn as you admire. There’s no limit to the number of companies and individuals you can follow. The more companies and influencers you follow the better for you on LinkedIn. Follow Mauco Enterprises’ LinkedIn page too.
Give Recommendations and Endorsements
Give recommendations and endorsements to people you know. This is a great way to show support for people whose work and skills you value. Do this without expecting anything in return. Recommend and endorse people whose work and skills you can vouch for.
These are just a few tips that can help you make LinkedIn work for your business. Which of these tips have you tried and what was the result? Share your experience in the comment below. Do you have any LinkedIn tips that I’ve left out? Feel free to share it in the comment below. Catch you later.