Digg is one of the biggest social news site on the web! Unlike traditional news sources where editors and publishers decide what qualifies as ‘news,’ what appears on Digg.com is controlled by the Digg community.
Whilst Facebook, Twitter, etc are social networking sites, Digg is not. Although it may contain some aspects of social networking (like gaining followers etc) Digg is primarily a social news site. Its members use it to keep abreast of interesting news and information in their various fields of interes.
Digg is a social news site that relies on its users to submit content that others will find useful. If others find the content you submitted useful, they will ‘Digg it’ i.e. they will indicate that they like it. And the more Diggs your content get the closer it is likely to get to the home page of the Digg website. However for your content to land on the home page of the Digg website is not easy because it would have to have raked up several thousands of Diggs to get there.
For a business, landing your content on the home page of Digg should not be your primary concern. Rather your goal for submitting your content to digg should be to get an inbound link to a deep page on your site, send traffic to your site and get other users to link to your website.
The main function of Digg will be to expose news that is supported and enjoyed by people you follow. Thus, Digg will become a viral marketing engine that facilitates the spread of your content through interested people who wish to support it, like a retweet.
Businesses could reach out to people in their immediate network’s network. Thus the proportion of a business’s following that visits its websites, subscribes to its RSS feeds and email newsletters and buys its products or services can dramatically increase with each submission.
With regards to SEO, the benefits of Digg is inumerable. Your website’s SEO strategy is not complete if it ignores link and traffic generation from posting your content to Digg.
The more cleverly you use keywords in the content you submit to Digg the better your chances are of ranking high in search engine result pages for the same keywords.
Developing friends is the key to becoming a successful Digg user. So you need to make friends – the more friends the better! Especially do you want to make friends with any user whose content has made it to the Digg home page. Whenever you submit content, make sure you invite your friends to Digg it. You in turn most devote adequate time to going through the content that your followers are sharing with you and digging their content to. The more diggs you give the more diggs you’re likely to get in return.
A note of caution: if you submit your own content too frequently, you will be penalized on Digg. So don’t digg content on your website too often. You can ask your friends, followers or colleagues to submit your content to digg for you instead. Digg is very strict when it comes to penalizing users for any misconduct and you will risk loosing your membership if you don’t thread with caution.
However if you abide by these simple tips and abide by the terms and conditions on the Digg website, you are bound to discover that the Digg is an awesome website for business owner that wants to be a step ahead of their competitors.
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