With the economic uncertainty occurring right now a lot of businesses are skimping on their websites in an effort to focus priorities elsewhere. A lot of times this is being done because companies are focusing on executing effective marketing strategies and letting their websites fall into the “we’ll deal with this later” category. Unfortunately, this is a grave mistake for businesses to make. Investing in your company website is one of the most effective ways you can attract new business.
- Creates a positive first impression – You leave virtually no impression on website visitors when your site is a carbon copy of thousands of other websites out there. And why would you? There’s nothing defining to set you apart from the competition. Having a custom website, however, leaves visitors with a positive first impression because it shows you care enough about your business to put time and effort into maintaining a site and that you are working to set yourself apart from the competition.
- Gives you the ability to make the site mobile friendly – These days’ people do virtually everything on their smart phones, and if your site is a stock site it’s likely that it isn’t going to be mobile-friendly, which can be frustrating for users. When you customize your site in a way that allows for a mobile friendly version you appeal to a broader range of consumers, thus setting yourself up to bring in more business.
- Higher search engine rankings – Search engines favor sites that provide unique, updated content, and having a current, customized website helps you achieve just that. A higher search engine ranking translates to more online visibility, which inevitably will result in more website visitors and ultimately more customers.
If you’ve been letting your website slip by the wayside then it’s time to start giving it the attention it needs. Customizing your website gives you an edge over the competition, something every business strives to obtain.
This Guest post is by Christine Kane from internet service providers, she is a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects for different blogs. She can be reached via email at: Christi.Kane00 @ gmail.com.